Here at HIG, we consider your overall business strategy and handpick the optimal team of strategists for your brand development. We believe a strong, well differentiated brand will help grow your product much easier and more successfully. We also negotiate with multinational companies to license specific intellectual property (IP), that may enhance or globalize the appeal of your product.
We begin by gathering data. We conduct market research to identify target groups and determine consumer perceptions, competition, business trends and product value. This research informs the development of an overall brand strategy, which affects communications, PR, advertising campaigns, logo, and package design, among others.
All of this stems from a deep understanding of your brand positioning and messaging strategy.